It's not just the glorious scent, that no plastic bottles are involved, or that it lathers nicely in our very hard Hampshire water, it's that it works on my thick wavy hair, best described as a haystack on steroids when using traditional shampoos. Hate "conditioners" 'cos they don't. Goodbye to plastic, and useless "conditioners". Cyril's Goat's Milk shampoo bars are perfect and worked right from the start for me. Always loved the soap too.